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MCQ 736: The third step in the marketing research process is:

  1. collecting the information
  2. analyzing the information
  3. storing the findings
  4. ignoring competitive prices

MCQ 737: The two-factor theory is proposed by:

  1. Frederick Herzberg
  2. Abraham Maslow
  3. Sigmund Freud
  4. John Dale

MCQ 738: The Fredrick Herzberg, Sigmund Freud and Abraham Maslow has stated the theory of:

  1. rational
  2. motivation
  3. biogenic factors
  4. self-concept

MCQ 739: The marketer who is creative and proactive in marketing strategy is classified as:

  1. creative marketers
  2. market driven marketers
  3. responsive marketers
  4. anticipative marketers

MCQ 740: The kind of shoppers that care the most about performance of product and variety that company offers are classified as:

  1. service quality shoppers
  2. price value customers
  3. affinity customers
  4. interactive customers

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