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Marketing Management MCQs (BBA Business Administration) From Textbook

Marketing Management MCQs – Certification Test 213

Forecasting and Demand Measurement Trivia (Question 213) – Study App & e-Book Download

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MCQ 213: The calculation of 'area market potential' includes the methods which are:

  1. market-buildup method
  2. multiple-factor index method
  3. chain-ratio method
  4. both A and B

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