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Marketing Management MCQs (BBA Business Administration) From Textbook

Marketing Management MCQs – Certification Test 215

Attitude Formation MCQ (Question 215) – Study App & e-Book Download

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MCQ 215: The influential model of attitude change and attitude formation is:

  1. elaboration likelihood model
  2. value likelihood model
  3. expectancy elaboration model
  4. value elaboration model

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