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Principles Of Marketing MCQs – Certification Test 91

Major Influences on Business Buying Behavior MCQ (Question 91) – App & e-Book Download

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MCQ 91: Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called:

  1. intermarket segmentation
  2. intramarket segmentation
  3. income segmentation
  4. psychographic segmentation
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