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Principles Of Marketing MCQs (BBA Marketing) From Textbook

Principles Of Marketing MCQs – Certification Test 70

Customer Value Based Pricing MCQs (Question 70) – App & e-Book Download

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MCQ 70: The remembrance of good points that are related to choose a brand as compared to competing brands is called:

  1. selective attention
  2. selective distortion
  3. selective retention
  4. both a and b

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