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Principles Of Marketing Entrance Exam: Certification Test 598

Buyer Decision Processes MCQs App & e-Book: MCQ 598

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MCQ: 598

Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by

  1. Cost of investment on marketing
  2. Relative market share
  3. Market growth rate
  4. Relative market share plus market growth rate
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