Principles Of Marketing MCQs (BBA Marketing) From Textbook

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Principles Of Marketing MCQs – Certification Test 366

Market Segmentation MCQs (Question 366) – Learning App & e-Book Download

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MCQ: 366

The market which is segmented on the basis of usage rate of product such as 'light, medium and heavy users' of the products is considered as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

Market Segmentation Study Material – Principles of Marketing App & e-Book MCQs

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