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Principles Of Marketing MCQs (BBA Marketing) From Textbook

Principles Of Marketing MCQs – Certification Test 170

Product Life Cycle Strategies MCQs (Question 170) – App & e-Book Download

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MCQ 170: The testing of new product concepts in group of targeted segment of market is called:

  1. concept development
  2. concept testing
  3. material testing
  4. market screening
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