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Marketing Management MCQs (BBA Business Administration) From Textbook

Marketing Management MCQs – Certification Test 813

Customer Databases and Databases Marketing Trivia (Question 813) – App & e-Book Download

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MCQ 813: The process of building, organizing and using databases of customers to build customer relationship is classified as:

  1. database marketing
  2. customer database
  3. detailed database
  4. company database
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