Business Administration Bachelor's Degree

Marketing Management Notes App Download | Customer Value Hierarchy e-Book PDF

Marketing Management Entrance Exam: Certification Test 629

Customer Value Hierarchy Notes App Download & PDF e-Book - 629

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MCQ: 629

According to customer value hierarchy, the second level is one in which the marketer converts core benefits into

  1. expected products
  2. basic product
  3. augmented products
  4. potential product
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Customer Value Hierarchy Textbook Tests: Marketing Management App & eBook Notes

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