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Marketing Management MCQ App Download | Maximizing Customer Lifetime Value e-Book PDF

Marketing Management Entrance Tests: Certification Test 623

Maximizing Customer Lifetime Value MCQ App Download & PDF e-Book - 623

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MCQ: 623

The customer's lifetime purchases that generate the net present value of future profit streams is called

  1. customer lifetime value
  2. customer purchases value
  3. customer cost incurred
  4. customer relationships
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