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Marketing Management MCQs (BBA Business Administration) From Textbook

Marketing Management MCQs – Certification Test 308

Marketing Research Process Quiz (Question 308) – App & e-Book Download

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MCQ 308: The technique that helps the researchers to explore customer's perceptions about product and brand is called:

  1. open-ended questionnaire
  2. close-ended questionnaire
  3. quantitative measures
  4. qualitative measures
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