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Marketing Management MCQs (BBA Business Administration) From Textbook

Marketing Management MCQs – Certification Test 262

Key Psychological Processes MCQs (Question 262) – App & e-Book Download

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MCQ 262: The tendency of interpreting useful information in a way that it fits customer's preconceptions is classified as:

  1. planned attention
  2. selective distortion
  3. planned distortion
  4. planned retention

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