Promotion Mix Strategies Quiz Questions and Answers PDF Download eBook
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Quiz on Promotion Mix Strategies PDF Download eBook
MCQ: The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as
- cash refund
- coupon
- sample
- premium
A
MCQ: The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as
- exclusive distribution
- exclusive dealing
- physical distribution
- supply chain management
C
MCQ: The pure tangible good and pure services are two extremes of
- market offering
- exchange of goods
- ownership
- logistic channels
A
MCQ: Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as
- broadcast media
- display media
- online media
- print media
C
MCQ: The kind of advantage gained by offering greater value to customers as compared to competitors is classified as
- competitive advantage
- corporate advantage
- branding advantage
- premium advantage
A