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Promotion Mix Strategies Quiz Questions and Answers PDF Download eBook

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Quiz on Promotion Mix Strategies PDF Download eBook

Promotion Mix Strategies Quiz

MCQ: The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as

  1. cash refund
  2. coupon
  3. sample
  4. premium

A

Microenvironment Quiz

MCQ: The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as

  1. exclusive distribution
  2. exclusive dealing
  3. physical distribution
  4. supply chain management

C

Types of Wholesaler Quiz

MCQ: The pure tangible good and pure services are two extremes of

  1. market offering
  2. exchange of goods
  3. ownership
  4. logistic channels

A

New Product Development Process Quiz

MCQ: Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as

  1. broadcast media
  2. display media
  3. online media
  4. print media

C

Company marketing environment Quiz

MCQ: The kind of advantage gained by offering greater value to customers as compared to competitors is classified as

  1. competitive advantage
  2. corporate advantage
  3. branding advantage
  4. premium advantage

A