Principles Of Marketing Practice Test 87

Discount and Allowance Pricing Quiz PDF: Questions and Answers - 87

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Discount & Allowance Pricing Questions and Answers PDF Download: Quiz 87

MCQ 431: The adopter group 'early majority' is

A) deliberate

B) guided by respect

C) skeptical

D) tradition bound

MCQ 432: The kind of sales people who travel to call all the customers in field is classified as

A) inside sales force

B) outside sales force

C) channel intermediaries

D) nominal sales force

MCQ 433: The retailers that follow the pattern of "locate-compare-select" to serve their customers are classified as

A) full-service retailers

B) self-service retailers

C) limited service retailers

D) super retailers

MCQ 434: The wholesaling which is done directly to buyers or sellers rather than wholesaling through non-dependent wholesalers is classified as

A) manufacturer's sales branches

B) brokers

C) agent

D) drop shippers

MCQ 435: The market segment which is large enough or profitable enough to be served is known as

A) attainable segment

B) measureable segment

C) accessible segment

D) substantial segment

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