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Product Mix Pricing Strategies Quizzes Online MCQs PDF Download eBook

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Product Mix Pricing Strategies Questions and Answers PDF Download eBook

Product Mix Pricing Strategies Quiz

MCQ: The standard amount that must be sold by salesperson of the company's total product is classified as

  1. sales contest
  2. expense quota
  3. production quota
  4. sales quota

D

Logistics Functions Quiz

MCQ: The 'local or individual marketing' is also called as

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

D

Market Segmentation Quiz

MCQ: The marketing strategy which focuses on 'common characteristics' of needs of consumers is called

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

A

Types of buying decision behavior Quiz

MCQ: The pricing strategy in which the standard markup is added into the cost of market offering is classified as

  1. marginal pricing
  2. cost plus pricing
  3. markup pricing
  4. both b and c

D

Geographical Price Quiz

MCQ: The group of customers who follows a majority of people before buying innovative products is called

  1. late majority
  2. early majority
  3. laggard
  4. early adopter

A