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Principles of Marketing Certification Exam Tests


Principles Of Marketing Practice Test 39

Company Wide Strategic Planning Quiz Answers PDF - 39

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Marketing Quiz Online: Company Wide Strategic Planning MCQs PDF Download - 39

MCQ: In an industry, the group of firm which follows the similar strategy is classified as

A) outbound group
B) strategic group
C) inbound group
D) comparative group

MCQ: The pricing strategy which combines prices of two or more products in a combo pack is classified as

A) segmented pricing
B) discount pricing
C) allowance pricing
D) product bundle pricing

MCQ: When the new developed product concept is tested, the next immediate step is to

A) develop market strategy
B) develop a testing technique
C) develop intermediaries
D) develop logistic network

MCQ: Finding new ways to create more satisfying products for customers is called

A) customer centered product development
B) team based product development
C) systematic product development
D) concentration based development

MCQ: The customers, distributors and suppliers collectively provide ideas for new-product development are classified as

A) idea's external sources
B) acquisition of ideas
C) primary sources
D) secondary sources

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