Principles Of Marketing Practice Test 39

Company Wide Strategic Planning Quiz PDF: Questions and Answers - 39

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Company Wide Strategic Planning Questions and Answers PDF Download: Quiz 39

MCQ 191: In an industry, the group of firm which follows the similar strategy is classified as

A) outbound group

B) strategic group

C) inbound group

D) comparative group

MCQ 192: The pricing strategy which combines prices of two or more products in a combo pack is classified as

A) segmented pricing

B) discount pricing

C) allowance pricing

D) product bundle pricing

MCQ 193: When the new developed product concept is tested, the next immediate step is to

A) develop market strategy

B) develop a testing technique

C) develop intermediaries

D) develop logistic network

MCQ 194: Finding new ways to create more satisfying products for customers is called

A) customer centered product development

B) team based product development

C) systematic product development

D) concentration based development

MCQ 195: The customers, distributors and suppliers collectively provide ideas for new-product development are classified as

A) idea's external sources

B) acquisition of ideas

C) primary sources

D) secondary sources

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