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Buyer Decision Process for New Products Quizzes Online MCQs PDF Download eBook

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Buyer Decision Process for New Products Questions and Answers PDF Download eBook

Buyer Decision Process for New Products Quiz

MCQ: The 'Millennial' are also classified as

  1. generation X
  2. generation Y
  3. baby boomers
  4. both a and b

B

Company marketing environment Quiz

MCQ: In marketing strategy, the advertising and personal selling can be referred as

  1. Place
  2. Product
  3. Price
  4. Promotion

D

Market Targeting Quiz

MCQ: The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as

  1. product adaptation
  2. straight product extension
  3. dual adaptation
  4. communication adaptation

C

Market Targeting Quiz

MCQ: The way of entering foreign markets by setting up foreign manufacturing facilities is classified as

  1. direct investment
  2. indirect investment
  3. union ownership
  4. export union

A

Relative Prices Quiz

MCQ: The kind of allowances that are made to reward dealers for participating in support programs and other advertising campaigns are called

  1. optional product allowances
  2. seasonal allowances
  3. functional allowances
  4. promotional allowances

D