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Principles of Marketing Exam Prep

Principles Of Marketing Practice Test 158

What is a Product MCQ Questions PDF Download - 158

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Marketing: What is a Product MCQ Quiz PDF Download

MCQ: The managerial approach which focuses on bringing up ideas that helps producing profits as well preserve living environment is called

A) seller's adaptation view
B) environmental sustainability
C) consumer profitability
D) customer sustainability

MCQ: The group which adopts innovation only after it becomes a tradition is classified as

A) late majority
B) early majority
C) laggard
D) early adopter

MCQ: Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as

A) public relations
B) advertising
C) sales promotion
D) personal selling

MCQ: At the final level of planning products, the planners turn the actual product into

A) augmented product
B) de-augmented product
C) core customer value
D) customer driven strategy

MCQ: The theme of the message content which is related to self-interest of audience is classified as

A) irrational appeal
B) moral appeal
C) rational appeal
D) emotional appeal

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