BBA: Marketing Courses

Chapter 19: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 19

Sustainable Marketing: Social Responsibility and Ethics Quiz Questions and Answers PDF - 3

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MCQ 11: A company's value delivery network, the marketers must treat

A) Suppliers as partners
B) Marketing intermediaries as partners
C) Various publics as partners
D) Both a and b

MCQ 12: The forces and factors that shape customers preferences and behaviors are known as

A) the cultural environment
B) the demographic environment
C) the economic environment
D) the political environment

MCQ 13: Physical distribution channels includes

A) Retailers
B) Wholesalers
C) Both a and b
D) None of the above

MCQ 14: The 'stages in the adoption process' involves

A) awareness
B) interest
C) evaluation and trial
D) all of above

MCQ 15: All the factors affecting purchasing power of consumers are included in

A) the cultural environment
B) the demographic environment
C) the economic environment
D) both a and b

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Sustainable Marketing Social Responsibility & Ethics App (Android & iOS)

Sustainable Marketing Social Responsibility & Ethics App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)