Principles of Marketing MCQs - Chapter 17

Products, Services and Brands Multiple Choice Questions PDF Download - 5

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Products, Services & Brands Questions & Answers PDF Download: MCQ Quiz 5

MCQ 21: The services or products that customers buy immediately after noticing are classified as

A) augmented product or services

B) convenience products and services

C) shopping goods or services

D) sought products or services

MCQ 22: If the lawn mower is bought for landscaping business, the lawn mower is classified as

A) consumer products

B) industrial products

C) augmented products

D) specialty products

MCQ 23: The airliners and home repairers are best classified as

A) barter system

B) products

C) services

D) distribution channels

MCQ 24: The industry capital items include

A) installations

B) industrial materials and parts

C) shopping products

D) both a and b

MCQ 25: The consumer products does not include

A) sought products

B) unsought products

C) specialty products

D) shopping products

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