Principles of Marketing MCQs - Chapter 15

Pricing Strategy Quiz Questions & Answers PDF Download - 7

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The Quiz: According to 'Maslow's hierarchy of needs', the need for security and protection is classified as; "Pricing Strategy" App (iOS, Android) with answers: Social needs; Physiological needs; Safety needs; Esteem needs; for online masters in marketing. Study Media Marketing Quiz Questions, download Amazon eBook (Free Sample) for online classes for bachelor's degree in business administration.

Pricing Strategy Exam Questions and Answers PDF Download: Test 7

MCQ 31:

According to 'Maslow's hierarchy of needs', the need for security and protection is classified as

physiological needs
social needs
safety needs
esteem needs

MCQ 32:

Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called

sales promotion
personal selling
public relations
advertising

MCQ 33:

The type of information consumer obtains by using and examining the product is classified as

experiential sources
commercial sources
public sources
all of above

MCQ 34:

After the idea generation through internal and external sources, the next step is

idea screening
product screening
customer screening
raw material screening

MCQ 35:

When any potential customer become a regular user of the product, this change is called

adoption
cognitive dissonance
pre purchase behavior
post-purchase behavior

Principles Of Marketing Mock Tests

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Consumer Markets and Buyer Behavior MCQs

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Marketing Communications: Customer Value MCQs

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