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Principles of Marketing Study Material: Practice Test 7 (Chapter 15)
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According to 'Maslow's hierarchy of needs', the need for security and protection is classified as
Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called
The type of information consumer obtains by using and examining the product is classified as
After the idea generation through internal and external sources, the next step is
When any potential customer become a regular user of the product, this change is called
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