Principles of Marketing MCQs – Practice Test 7 (Chapter 15)

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Pricing Strategy Quiz – Practice Test 7 PDF Download

MCQ 31: According to 'Maslow's hierarchy of needs', the need for security and protection is classified as:

physiological needs
social needs
safety needs
esteem needs

MCQ 32: Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called:

sales promotion
personal selling
public relations
advertising

MCQ 33: The type of information consumer obtains by using and examining the product is classified as:

experiential sources
commercial sources
public sources
all of above

MCQ 34: After the idea generation through internal and external sources, the next step is:

idea screening
product screening
customer screening
raw material screening

MCQ 35: When any potential customer become a regular user of the product, this change is called:

adoption
cognitive dissonance
pre purchase behavior
post-purchase behavior

Pricing Strategy Quiz App & e-Book – Principles of Marketing Study Material

Sustainable Marketing: Social Responsibility and Ethics MCQs

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Consumer Markets and Buyer Behavior MCQs

Pricing Strategy MCQs

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