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Principles of Marketing MCQs – Practice Test 6 (Chapter 15)

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The "Pricing Strategy MCQ" App Download (iOS & Android): Tendency to which innovation may tried for limited time is; MCQ with answers: divisibility, relative advantage, communicability, and compatibility. Practice What is a Product Quiz Questions, download Apple Book (Free Chapter) to join marketing webinars.

Pricing Strategy MCQ – Practice Test 6 PDF Download

MCQ 26: The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as:

  1. sample
  2. coupon
  3. premium
  4. cash refunds

MCQ 27: The tendency to which innovation may tried for limited time is:

  1. relative advantage
  2. divisibility
  3. communicability
  4. compatibility

MCQ 28: In the social class classification, the business professionals without any unusual wealth includes:

  1. upper middles
  2. working class
  3. lower uppers
  4. upper uppers

MCQ 29: The 'psychological factors' that affect consumer's buying behaviors includes:

  1. motivation
  2. perception
  3. beliefs and attitudes
  4. all of above

MCQ 30: The positive situational factors and internal capabilities is part of company's:

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats

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