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Principles of Marketing Competitive Exam MCQs – Practice Test 5 (Chapter 15)

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Pricing Strategy MCQs – Practice Test 5 PDF Download

MCQ 21: The Company?s strengths and weakness are evaluated in:

  1. PEST analysis
  2. SWOT analysis
  3. Both a and b
  4. None of above

MCQ 22: According to customers, the trend of interpreting information in a way to support what they already believe is:

  1. selective attention
  2. selective distortion
  3. selective retention
  4. all of above

MCQ 23: The 'social factors' includes:

  1. small groups
  2. family
  3. social roles and status
  4. all of above

MCQ 24: The adopter group 'early majority' is:

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound

MCQ 25: The kind of sales people who travel to call all the customers in field is classified as:

  1. inside sales force
  2. outside sales force
  3. channel intermediaries
  4. nominal sales force

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