Principles of Marketing Exam MCQs – Practice Test 4 (Chapter 15)

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Pricing Strategy MCQs – Practice Test 4 PDF Download

MCQ 16: The distinct psychological characteristics that play key role in distinguishing one person from another is called:

lifestyle
personality
social class
None of the above

MCQ 17: The standard amount that must be sold by salesperson of the company's total product is classified as:

sales contest
expense quota
production quota
sales quota

MCQ 18: The group of customers who follows a majority of people before buying innovative products is called:

late majority
early majority
laggard
early adopter

MCQ 19: The type of communication channel that send message without personal feedback or contact is classified as:

personal communication channels
irrational communication channels
non-emotional communication channels
non-personal communication channels

MCQ 20: The personal selling process step according to which sales person dictates how company can solve problem by offering its product is classified as:

inbound approaching
presentation
demonstration
nominal approaching

Pricing Strategy Exam Prep – Principles of Marketing Notes App & e-Book

Marketing Communications: Customer Value MCQs

Introduction to Marketing MCQs

Analyzing Marketing Environment MCQs

Competitive Advantage MCQs

Managing Marketing Information: Customer Insights MCQs

Marketing Channels MCQs

Global Marketplace MCQs

Personal Selling and Sales Promotion MCQs

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