Principles of Marketing MCQs - Chapter 15

Pricing Strategy Multiple Choice Questions (MCQ) PDF - 6

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Pricing Strategy Questions & Answers PDF Download: MCQ Quiz 6

MCQ 26: The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as

sample
coupon
premium
cash refunds

MCQ 27: The tendency to which innovation may tried for limited time is

relative advantage
divisibility
communicability
compatibility

MCQ 28: In the social class classification, the business professionals without any unusual wealth includes

upper middles
working class
lower uppers
upper uppers

MCQ 29: The 'psychological factors' that affect consumer's buying behaviors includes

motivation
perception
beliefs and attitudes
all of above

MCQ 30: The positive situational factors and internal capabilities is part of company's

Strengths
Weaknesses
Opportunities
Threats

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