BBA: Marketing Courses

Chapter 16: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 16

Pricing: Capturing Customer Value MCQ (Multiple Choice Questions) PDF - 6

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The MCQ: Market segment which is large enough or profitable enough to be served is known as; "Pricing Capturing Customer Value" App Download Android & iOS (Free) with answers measureable segment, attainable segment, accessible segment and substantial segment for digital marketing masters programs. Practice logistics functions quiz questions, download Apple Book (Free Sample) for online BBA courses.

Pricing Capturing Customer Value Questions & Answers PDF Download: MCQ Quiz 6

MCQ 26: The market segment which is large enough or profitable enough to be served is known as

A) attainable segment
B) measureable segment
C) accessible segment
D) substantial segment

MCQ 27: The market segmented on the basis of the degree level such as 'high school graduates and college graduates' is classified as

A) geographic segmentation
B) demographic segmentation
C) psychographic segmentation
D) behavioral segmentation

MCQ 28: The market which is segmented on the basis of age and gender of customers is classified as

A) geographic segmentation
B) demographic segmentation
C) psychographic segmentation
D) behavioral segmentation

MCQ 29: The market segmentation done on basis of 'occupation' and 'education' of customers is an example of

A) geographic segmentation
B) demographic segmentation
C) psychographic segmentation
D) behavioral segmentation

MCQ 30: The product support services are part of

A) actual product
B) augmented product
C) differentiation
D) competitive strategy

Pricing Capturing Customer Value Learning App & Free Study Apps

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Pricing Capturing Customer Value App (Android & iOS)

Pricing Capturing Customer Value App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)