Principles of Marketing MCQs - Chapter 13
New Product Development Quiz Questions and Answers PDF - 3
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New Product Development Questions & Answers PDF Download: MCQ Quiz 3
MCQ 11: The management of new product development strategy includes
- customer centered development
- team based development
- systematic product development
- all of above
MCQ 12: The computer giant Dell have an idea storming website used to ask customers for improvement suggestions is an example of
- internal sourcing
- crowdsourcing
- off shoring
- off sourcing
MCQ 13: The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as
- marketing logistics network
- supply chain management
- delivery network
- physical distribution network
MCQ 14: In the product life cycle introductory stage, the marketing objective is to
- create product awareness
- maximize the market share
- defend market share and profits
- reduce expenditure
MCQ 15: The testing of new product concepts in group of targeted segment of market is called
- concept development
- concept testing
- material testing
- market screening
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- Strategies such as vertical and horizontal integration are classified as
- State which describes how well the market offering fulfill the customer's needs, is considered as
- Estimation of total brand value in financial terms are classified as
- Approaches, used to measure marketing productivity are
- Administrator who assists in selection and deselection of purchasing goods and services
- Groups that people think to join are classified as
New Product Development MCQ Book Questions
- PLC stage in which the distribution and promotion expenses are uncover able
- Theme of message content which directs to the audience sense of what
- Set of stages through which the customers pass through while purchasing the
- Process which consists of coordination of communication channels to deliver and compelling
- 'differentiated marketing' is also called
- After company has positioned itself, it should take steps to