Principles of Marketing MCQs - Chapter 6

Customer Driven Marketing Strategy Multiple Choice Questions (MCQ) PDF - 4

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Customer Driven Marketing Strategy Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: The way of selling goods produced in home country with little modification or no modification into foreign market is classified as

exporting
importing
joint venturing
licensing

MCQ 17: The strategy which does not after the large market to capture smaller share is called

mass marketing
segmented marketing
niche marketing
micromarketing

MCQ 18: The market divided on the basis of social class as 'lower lowers, upper lowers and middle class' is example of

geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation

MCQ 19: The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as

investment ownership
contract manufacturing
joint ownership
management contracting

MCQ 20: The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as

product adaptation
straight product extension
dual adaptation
communication adaptation

Principles Of Marketing Mock Tests

Pricing: Capturing Customer Value MCQs

Consumer Markets and Buyer Behavior MCQs

Company and Marketing Strategy MCQs

New Product Development MCQs

Direct and Online Marketing MCQs

Retailing and Wholesaling Strategy MCQs

Competitive Advantage MCQs

Analyzing Marketing Environment MCQs

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