Principles of Marketing MCQs - Chapter 5

Consumer Markets and Buyer Behavior MCQ (Multiple Choice Questions) PDF - 6

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Consumer Markets & Buyer Behavior Questions & Answers PDF Download: MCQ Quiz 6

MCQ 26: The Macro environment does not includes

A) Technological factors

B) The marketing intermediaries

C) Political factors

D) Both a and c

MCQ 27: A company's microenvironment, the 'media publics' consists of

A) newspapers

B) blogs

C) internet media

D) all of above

MCQ 28: The roughly and detailed estimation of market size, product price and development costs is classified as

A) write-down

B) write-up

C) follow-up screening

D) follow-up testing

MCQ 29: The pricing strategy in which the standard markup is added into the cost of market offering is classified as

A) marginal pricing

B) cost plus pricing

C) markup pricing

D) both b and c

MCQ 30: The perceptions of the customer about the value of products are considered to set the

A) floor for cost

B) ceiling for prices

C) floor for prices

D) ceiling for cost

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