Principles of Marketing MCQs - Chapter 5

Consumer Markets and Buyer Behavior Multiple Choice Questions PDF Download - 5

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Consumer Markets & Buyer Behavior Questions & Answers PDF Download: MCQ Quiz 5

MCQ 21: The process of introducing a new product into market is called

A) commercialization

B) market testing

C) free test markets

D) uncontrolled test markets

MCQ 22: The 'Millennial' are also classified as

A) generation X

B) generation Y

C) baby boomers

D) both a and b

MCQ 23: The marketing services agencies includes

A) Marketing consulting firms

B) Media firms

C) Marketing research firms

D) All of above

MCQ 24: If the fixed cost is $250000, variable cost is $30 and price is $40

A) 40000

B) 35000

C) 30000

D) 25000

MCQ 25: All the individuals and units involved in purchasing process are classified as

A) buying center

B) influencers

C) deciders

D) gatekeepers

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