Principles of Marketing MCQs - Chapter 4

Competitive Advantage MCQ (Multiple Choice Questions) PDF - 2

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Competitive Advantage Questions & Answers PDF Download: MCQ Quiz 2

MCQ 6: The well-known brand 'Apple' is related to brand personality trait of

ruggedness
competence
sophistication
excitement

MCQ 7: The ads affecting consumer's subconscious minds are classified as

online advertising
subliminal advertising
luminal advertising
both b and c

MCQ 8: In macro environment, the 'pressure groups' and 'government agencies' are part of

the cultural environment
the demographic environment
the economic environment
the political environment

MCQ 9: The tendency to which experiences of potential customers fits with the innovation is called

relative advantage
divisibility
communicability
compatibility

MCQ 10: A company's microenvironment, the 'general publics' consists of

minority groups
stockholders
Community organizations
public image

Principles Of Marketing Mock Tests

Global Marketplace MCQs

Retailing and Wholesaling Strategy MCQs

Competitive Advantage MCQs

Business Markets and Buyer Behavior MCQs

Introduction to Marketing MCQs

Managing Marketing Information: Customer Insights MCQs

Marketing Channels MCQs

Pricing Strategy MCQs

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