Principles of Marketing MCQs - Chapter 3

Company and Marketing Strategy Multiple Choice Questions (MCQ) PDF - 8

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Company & Marketing Strategy Questions & Answers PDF Download: MCQ Quiz 8

MCQ 36: The consumer's and society's long run interests are considered in

Societal marketing concept
Market concept
Product concept
selling concept

MCQ 37: The set of vehicles which are used to deliver message to intended audiences is classified as

advertising objective
advertising media
reminder media
rational media

MCQ 38: The needs of customers are triggered by

internal stimuli
external stimuli
both a and b
none of above

MCQ 39: The group which can exert influences on other because of specialized knowledge and skills is called

opinion leader
leading adopters
influential
all of above

MCQ 40: The 'inside-out' perspective is referred in

The marketing concept
Societal marketing concept
Selling concept
Product concept

Principles Of Marketing Mock Tests

Analyzing Marketing Environment MCQs

Managing Marketing Information: Customer Insights MCQs

Pricing: Capturing Customer Value MCQs

Marketing Channels MCQs

Direct and Online Marketing MCQs

Customer Driven Marketing Strategy MCQs

Pricing Strategy MCQs

Consumer Markets and Buyer Behavior MCQs

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