BBA: Marketing Courses

Chapter 3: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 3

Company and Marketing Strategy MCQ (Multiple Choice Questions) PDF - 6

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Company & Marketing Strategy Questions & Answers PDF Download: MCQ Quiz 6

MCQ 26: The company and brand positioning must be stated in

A) differentiation
B) competitive edge statement
C) positioning statement
D) points of similarities

MCQ 27: The kind of strategy which is used by the company to achieve advertising objectives is classified as

A) advertising strategy
B) advertising objective
C) advertising messages
D) advertising budget

MCQ 28: According to management guru Peter Drucker, marketing aims to sell

A) Necessary
B) Unnecessary
C) Not already available
D) None of above

MCQ 29: The tendency to which results of innovation are communicated to others is classified as

A) relative advantage
B) divisibility
C) communicability
D) compatibility

MCQ 30: The person's own living or interacting and acting pattern is classified

A) lifestyle
B) personality and self-concept
C) social class
D) None of the above

Company & Marketing Strategy Learning App & Free Study Apps

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Company & Marketing Strategy App (Android & iOS)

Company & Marketing Strategy App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)