Principles of Marketing MCQs - Chapter 3
Company and Marketing Strategy Multiple Choice Questions (MCQs) PDF Download - 5
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Company & Marketing Strategy Questions & Answers PDF Download: MCQ Quiz 5
MCQ 21: The adopter group 'laggards' are
- deliberate
- guided by respect
- skeptical
- tradition bound
MCQ 22: The social class group which earns through exceptional ability is best classified as
- upper middles
- working class
- lower uppers
- upper uppers
MCQ 23: The 'undifferentiated marketing' is also called as
- mass marketing
- segmented marketing
- concentrated marketing
- micromarketing
MCQ 24: The Market consists of
- Potential buyers
- Actual buyers
- Both a and b
- None of the above
MCQ 25: The customers of smaller banks are considered as example of
- True friend
- Strangers
- Barnacles
- Butterflies
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marketing management MCQ with Answers
- According to service quality model, the willingness of employees to solve the
- In sampling plan, the question 'To whom should we survey?' is the part of
- 'selective distortion' and 'selective attention' are the types of
- A coordinate collection of procedures, data, systems with supporting hardware and software is defined as
- Considering the Dutch auctions, the technique in which the auctioneer lower the
- Program multiplier includes
Company & Marketing Strategy MCQ Book Questions
- Customer driven marketing strategy is another name of
- Segmentation of international markets on the basis of stability of governments is included in
- 'undifferentiated marketing' is also called as
- According to management guru Peter Drucker, marketing aims to sell
- Market segmentation on the basis of continents such as North America, Middle
- Needs of customers are triggered by