Key Psychological Processes Quiz Questions and Answers PDF - 157

MCQ 781: The process of tracing customer's motivation from instrumental to terminal ones is classified as

1. laddering
2. motivation hierarchy
3. intentional hierarchy
4. sampling hierarchy

MCQ 782: The form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as

1. offset
2. buy back arrangement
3. barter
4. compensation deal

MCQ 783: When the company's marketing expenditures affect its product sales, this is concluded as

1. product-share
2. sales response functions
3. company market share
4. potential customers

MCQ 784: When the bands are introduced to compete with the competitors thus the brands are classified as

1. flankers
2. competitive
3. variant brand
4. sub variant brands

MCQ 785: In marketing, the 'commitment to goals' are classified as

1. quality metrics
2. loyalty metrics
3. internal marketing metrics
4. perceived metrics