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Marketing Strategy Quiz Questions and Answers PDF Download eBook - 151

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"When all the customers have same preferences, the marketing strategy is classified as", marketing strategy Multiple Choice Questions (MCQ) with choices niche marketing, mass marketing, individual marketing, and profitability marketing to learn free online courses. Learn identifying market segments and targets questions and answers with free online certification courses for online schools for business degrees.

Quiz on Marketing Strategy PDF Download eBook

Marketing Strategy Quiz

MCQ: When all the customers have same preferences, the marketing strategy is classified as

  1. mass marketing
  2. niche marketing
  3. individual marketing
  4. profitability marketing


Setting Price Quiz

MCQ: The pricing objective of company who is plagued with intense competition and overcapacity is

  1. maximum market skimming
  2. maximum market share
  3. maximum current profit
  4. survival


Benefits of Vertical Coordination Quiz

MCQ: The simple and routine exchanges with moderate level of cooperation and exchange of information is classified as

  1. basic buying and selling
  2. contractual selling
  3. contractual buying
  4. cooperative systems


Marketing and Customer Value Quiz

MCQ: The 'value chain' identifies primary activities and

  1. Four support activities
  2. Five support activities
  3. Six support activities
  4. Seven support activates


Building Brand Equity Quiz

MCQ: The criteria for choosing the brand elements are classified as

  1. memorable
  2. meaningful
  3. likeable
  4. all of the above