BBA Marketing Management Practice Test 144

Five Stage Model in Buying Decision Process Multiple Choice Questions (MCQ) PDF - 144

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Five Stage Model in Buying Decision Process Questions and Answers PDF Download: Quiz 144

MCQ 716: The use of mental shortcuts or use of thumb rules in buying products are classified as

A) heuristics

B) realistic

C) realistic

D) social heuristic

MCQ 717: The focus on customer's evaluations and opinions is classified as

A) brand judgments

B) brand resonance

C) brand emotions

D) brand conversation

MCQ 718: A company's operations to link private changes with special group of suppliers are classified as

A) public exchanges

B) private exchanges

C) spot markets

D) exchange markets

MCQ 719: When the brand equity is based on customer differences then the competition, it is based on

A) price

B) cost

C) preferences

D) loyalty

MCQ 720: The services provide by the companies that are beyond the performance and functioning of the product are classified as

A) empathy services

B) value-augmenting services

C) facilitating services

D) assurance services

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