Customer Segmentation MCQ (Multiple Choice Questions) PDF - 142

MCQ 706: The consumers who are used to buy only brand all the time are classified as

1. shifting loyal
2. hard-core loyal
3. split loyal
4. switchers

MCQ 707: Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as

1. tangible goods with accompanying services
2. pure tangible goods
3. pure services
4. major service with minor goods

MCQ 708: The technique of asking respondents to complete the given story is called

1. sentence completion
2. story completion
3. completely unstructured
4. word association

MCQ 709: The Company makes all products in different brand lines is classified as

1. brand endorsement
2. brand mix
3. product mix
4. category assortment

MCQ 710: The capital items include

1. component parts and materials
2. equipment and installations
3. maintenance and repair items
4. operating supplies