Going Rate Pricing Quiz PDF: Questions and Answers - 139

MCQ 691: The pricing technique according to which company charges it's customers on the basis of prices competitors is classified as

1. value pricing
2. perceived pricing
3. going rate pricing
4. high low pricing

MCQ 692: In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as

1. brand advantage
2. brand presence
3. brand performance
4. brand decline

MCQ 693: If the fixed cost is $45000, units sold are 60000 and the variable cost is $25 then the unit cost will be

1. $33.75
2. $30.75
3. $25.75
4. $28.75

MCQ 694: The systematic design which analysis and report the data is called

1. systematic research
2. research validity
3. marketing research
4. research process

MCQ 695: The examples of non-durable goods are

1. heterogeneous goods
2. legal advisors
3. shampoos and soaps
4. machine tools and refrigerators