What is Brand Equity Multiple Choice Questions (MCQ) PDF - 132

MCQ 656: When customers react favorably for specific brand and identify it differently, it is said to be

1. positive brand equity
2. negative brand equity
3. buyer's equity
4. market share equity

MCQ 657: The techniques involved in promotional pricing are

1. loss leader pricing
2. cash rebates
3. low interest pricing
4. all of the above

MCQ 658: The customer's emotional responses in relation to the brand are classified as

1. brand imagery
2. brand feelings
3. brand salience
4. brand performance

MCQ 659: The network of company's suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as

1. hybrid network
2. value network
3. functional network
4. predatory network

MCQ 660: The 'total customer benefits' include

1. product benefits
2. services benefit
3. image benefit
4. all of the above