BBA Marketing Management MCQs - Chapter 14
Product Strategy Setting MCQ (Multiple Choice Questions) PDF - 6
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The MCQ: Group of products on the basis of tangibility and durability include; "Product Strategy Setting" App Download Android & iOS (Free) with answers non-durable goods, durable goods, services and all of the above to study online training courses. Practice product classifications quiz questions, download Apple Book (Free Sample) for online business university.
Product Strategy Setting Questions & Answers PDF Download: MCQ Quiz 6
MCQ 26: The group of products on the basis of tangibility and durability include
- durable goods
- non-durable goods
- services
- all of the above
MCQ 27: The concept which states all the activities for making the product operational on planned location is classified as
- product uncontrollable return
- product controllable return
- installation
- product maintenance
MCQ 28: The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as
- line consistency
- line stretching
- line filling
- line depth
MCQ 29: The groups in which industrial goods can be classified are
- capital items
- business supply or service
- materials and parts
- all of the above
MCQ 30: The technique for product line length in which Company wants to add more product items in the present range is classified as
- line deepening
- line filling
- line stretching
- line consistency
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Principles of Marketing Mock Tests
BBA Marketing Management Practice Questions
Principles of Marketing MCQ with Answers
- According to marketing four Ps, the cash rebates are part of
- The classic examples of pleasing products are
- Both loyal and profitable group of customers is considered as
- According to competitive positions, the main focus of market challenger strategy is to
- The global communication and product strategy in which communication is adjusted but
- The third step in personal selling process after completion of pre-approach step is to
Product Strategy Setting MCQ Book Questions
- Group of products on basis of tangibility and durability include
- Electronic markets in which prices fluctuate in
- Crest toothpaste is converted into low involvement
- Categories of services mix and intangible are
- People, who favors stylish products and have
- Research type in which researchers can collect