BBA Marketing Management MCQs - Chapter 13

Integrated Marketing Channels Multiple Choice Questions (MCQ) PDF - 4

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Integrated Marketing Channels Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: The set of interdependent channels that participate in the process of availability of product is classified as

A) over demand channels

B) marketing channels

C) functional channels

D) quotation channels

MCQ 17: In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as

A) facilitators

B) terminators

C) merchants

D) agents

MCQ 18: The kind of shoppers that care of their spending and buying products wisely are classified as

A) affinity customers

B) interactive customers

C) service ⁄ quality shoppers

D) price ⁄ value customers

MCQ 19: The service outputs produced by the customers are

A) lot size

B) spatial convenience

C) waiting and delivery time

D) all of the above

MCQ 20: The level of ease to which it is made easy for the customer's to buy goods is classified as

A) spatial convenience

B) lot convenience

C) jobber convenience

D) interactive convenience

BBA Marketing Management Mock Tests

Integrated Marketing Channels MCQs

Creating Brand Equity MCQs

Product Strategy Setting MCQs

Developing Marketing Strategies and Plans MCQs

Crafting Brand Positioning MCQs

Developing Pricing Strategies MCQs

Competitive Dynamics MCQs

Conducting Marketing Research MCQs

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