BBA: Management Courses

Chapter 11: BBA Marketing Management Exam Tests

BBA Marketing Management MCQs - Chapter 11

Developing Pricing Strategies Multiple Choice Questions (MCQ) PDF - 4

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Developing Pricing Strategies Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: The floor of the product's price is set with the help of

A) supply
B) cost
C) discount and allowance
D) demand

MCQ 17: The overhead costs are also known as

A) employees' salaries
B) labor wages
C) fixed costs
D) variable costs

MCQ 18: The extra payment awarded for sales program and advertising is classified as

A) seasonal allowances
B) trade-off allowances
C) promotional allowances
D) trade-in allowances

MCQ 19: The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as

A) reduction of discounts
B) unbundling
C) delayed quotation pricing
D) escalator clauses

MCQ 20: The pricing technique according to which the low price is charged for a quality offering is classified as

A) break-even pricing
B) perceived value pricing
C) target return pricing
D) value pricing

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Developing Pricing Strategies App (Android & iOS)

Developing Pricing Strategies App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Business Statistics App (Android & iOS)

Business Statistics App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)