BBA Marketing Management MCQs - Chapter 5

Conducting Marketing Research Multiple Choice Questions (MCQ) PDF - 4

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The MCQ Quiz: Technique of asking in which the researcher is asked to write first word to come in mind is classified as; "Conducting Marketing Research" App APK Download (Free) with answers graphic appreciation test, word appreciation test, completely unstructured, and word association for accelerated marketing degree online. Practice marketing research process quiz questions, download Kindle eBook (Free Sample) for online business university.

Conducting Marketing Research Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: The technique of asking in which the researcher is asked to write first word to come in mind is classified as

A) word appreciation test

B) graphic appreciation test

C) completely unstructured

D) word association

MCQ 17: An analysis of long term marketing impacts through measuring brand equity is called

A) customer's metrics pathway

B) unit metrics pathway

C) cash-flow metrics pathway

D) brand metrics pathway

MCQ 18: A company's overall financial health of brand and future customer perspective is classified as

A) unit dashboards

B) brand metrics pathway

C) marketing dashboards

D) stakeholder's dashboards

MCQ 19: The 'customer loyalty or retention' is best classified as

A) marketing external metrics

B) sampling metrics

C) unit metrics

D) procedural metrics

MCQ 20: The technique in which the people create picture of collage or other drawings to depict consumer's perceptions is called

A) visualizations

B) personifications

C) laddering

D) associations

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