BBA Marketing Management MCQs - Chapter 4

Competitive Dynamics Multiple Choice Questions PDF Download - 5

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Competitive Dynamics Questions & Answers PDF Download: MCQ Quiz 5

MCQ 21: In frontal attack, only that company wins, who have

A) more resources

B) less resources

C) strategic fir

D) bypass fit

MCQ 22: The attack stage in which the strategies cause gaps and then the marketing gaps are filled is considered as

A) bypass attack

B) guerilla attack

C) flank attack

D) frontal attack

MCQ 23: The marketer who is creative and proactive in marketing strategy is classified as

A) creative marketers

B) market driven marketers

C) responsive marketers

D) anticipative marketers

MCQ 24: The marketing response comes into action before a change takes place is classified as

A) responsive anticipation

B) creative anticipation

C) geographical anticipation

D) selective anticipation

MCQ 25: The marketing strategy in which the firm focuses on unrelated industries is classified as

A) market broadening

B) market diversification

C) market defense

D) market stretching

BBA Marketing Management Mock Tests

Creating Long-term Loyalty Relationships MCQs

Conducting Marketing Research MCQs

Analyzing Consumer Markets MCQs

Identifying Market Segments and Targets MCQs

Analyzing Business Markets MCQs

Collecting Information and Forecasting Demand MCQs

Creating Brand Equity MCQs

Competitive Dynamics MCQs

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