Chapter 4: BBA Marketing Management Exam Tests
BBA Marketing Management MCQs - Chapter 4
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MCQ 6: The one who offers market leader's product and improves it, is classified as
MCQ 7: The emulation of market leader's product packaging with little variations is classified as
MCQ 8: The attack strategy challenger spots areas where the competitors are underperforming is considered as
MCQ 9: The marketing attack in which the attacker matches its product, price and distribution is classified as
MCQ 10: The copy which is made of the market leader's product but differentiates its pricing and distribution strategies is classified as
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